Anheuser-Busch Spyking children's drinks?

Center for Science in the Public Interest looks to recall new alcoholic beverage.

http://cspinet.org/new/200704041.html

Students unaware of drinking problems

New ranking system comparing drinking habits can actually help prevent drinking.

http://www.jointogether.org/news/headlines/inthenews/2007/peer-rankings-prevent-college.html?log-event=sp2f-view-item&nid=32252641

Grey SF and YLI use EBay to combat underage binge drinking.

In an effort to reduce alcohol-related fatalities among youths Grey San Francisco, and their client, the Youth Leadership Institute, launched After Too Many. A campaign that avoids all PSA clichés and speaks to the embarrassing things you do after binging. In addition to stunts like this EBay posting, the campaign also includes TV, print and online executions. Check it out at: aftertoomany.com

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=170098655308

Binging in the news

Lifetime movie debuting this week tackles binge drinking.
http://www.tvguide.com/News-Views/Interviews-Features/Article/default.aspx?posting=%7BE31481E8-739E-4359-95B4-A5F0A331A14D%7D

UK report on how binge drinking causes brain damage.
http://www.dailymail.co.uk/pages/live/articles/health/dietfitness.html?in_article_id=444154&in_page_id=1798&in_a_source=

Surgeon General recognizes underage drinking problem.

Acting Surgeon General issues National Call to Action on underage drinking, which lays out recommendations for government and school officials, parents, and young people. Read about it here:

http://www.surgeongeneral.gov/topics/underagedrinking/calltoaction.pdf (PDF link)

Kids and liquor

12/20/06 Brandweek article on kids and liquor advertising.

http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003523824

Keep Kids Sober Campaign - UK initiative

Binge drinking. It isn't just a problem here. It's a problem everywhere.

In Hampshire, the Drug Alcohol Action Team has launched a multifaceted media campaign addressing the issue of binge drinking. The effort, targeting 13 to 20-year-olds, is aimed at reducing alcohol-related rape cases.

http://www.dailyecho.co.uk/news/campaigns/keepkidssobercampaign/news/display.var.1068493.0.binge_drinking_campaign_launched.php